Strategic repositioning, authentic storytelling and targeted KOL marketing driving queues out the door
Strategic repositioning that turned cultural authenticity into a competitive advantage, creating queues out the door
We implemented a comprehensive reputation recovery and growth strategy:
KOL Marketing:
Partnered with respected food bloggers and local influencers
Created authentic collaborations that felt genuine rather than paid promotional content
Social Media Transformation:
Developed a content strategy showcasing food quality and behind the scenes
Created engaging video content featuring chef expertise and signature dishes
Built an authentic brand voice that connected with the local community
Reputation Management:
Addressed negative reviews professionally and transparently
Implemented systems to encourage satisfied customers to leave positive reviews
