Johnson & Johnson

Comprehensive media buying strategy across ANZ that delivered measurable brand lift and conversion growth

FMCG

Media Buying

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Comprehensive media buying strategy across ANZ that delivered measurable brand lift and conversion growth for iconic household brands.

The Challenge

Managing multiple brands requires balancing individual brand needs with portfolio efficiencies. Our integrated approach delivered both brand-specific results and cross-portfolio optimisations, proving that sophisticated media buying can drive growth while maintaining cost efficiency across enterprise-level campaigns.

Our Strategy

We implemented a data-driven, multi-brand media buying strategy that optimised for both reach and performance:

Integrated Media Planning:

Developed channel-specific strategies for display, YouTube, Facebook, Instagram, Snapchat, and TikTok
Created seasonal campaign calendars aligned with each brand's peak demand periods
Implemented cross-brand learnings to optimise budget allocation across the portfolio

Advanced Targeting & Measurement:

Conducted comprehensive Brand Lift studies on YouTube to measure awareness impact
Created custom audiences for precise targeting

Creative Optimisation:

A/B tested creative elements to maximise engagement and conversion rates

Key Takeaway

Johnson & Johnson needed a tailored media buying approach for their diverse ANZ portfolio including Codral, Acuvue, Tylenol, Listerine, Aveeno and more. Each brand had different target audiences, seasonal patterns, and competitive landscapes, requiring sophisticated campaign management across multiple channels while maintaining cost efficiency and measurable results.

More Works

eToro

FinTech

Consulting

eToro

FinTech

eToro

FinTech

Consulting

Kelby's

F&B

KOL Marketing

Kelby's

F&B

Kelby's

F&B

KOL Marketing