Kelbys logo

Kelby's

Kelby's

Kelby's

From Hidden Gem to Local Institution

F&B

F&B

F&B

KOL Marketing

KOL Marketing

KOL Marketing

Our Approach

Our Approach

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Hyper-local marketing approach that amplified the cafe's authentic charm without compromising its neighborhood soul

Kelbys cafe spread
Kelbys cafe spread
Kelbys cafe spread

The Challenge

The Challenge

Record-breaking sales months for 8 consecutive months

+1,600 followers on Instagram with highly engaging content

Record-breaking sales months for 8 consecutive months

+1,600 followers on Instagram with highly engaging content

Egyptian Breakfast
Egyptian Breakfast
Egyptian Breakfast
Kelbys Hash
Kelbys Hash
Kelbys Hash

Our Strategy

Our Strategy

We crafted a hyper-local marketing approach that amplified their existing strengths.

Social Media Storytelling:

  • Showcased the cafe's authentic personality through behind-the-scenes content

  • Highlighted signature dishes and the stories behind them

  • Partnered with local influencers and food bloggers

The Results

The Results

Kelby's Cafe in Marrickville is Anthony Albanese's favourite local spot - a hidden gem with incredible food but limited visibility. Despite having a loyal following, the cafe wanted to maximise their potential without losing their authentic neighbourhood charm.

Kelby's Cafe in Marrickville is Anthony Albanese's favourite local spot - a hidden gem with incredible food but limited visibility. Despite having a loyal following, the cafe wanted to maximise their potential without losing their authentic neighbourhood charm.

More Works

More Works