Integrated social media strategy to drive new client acquisition
Integrated social media strategy that grew their reach across multiple platforms, in turn driving new client acquisition.
We developed a comprehensive multi-platform content strategy that leveraged each platform's unique strengths:
Cross-Platform Educational Content Strategy:
Created educational content that simplified complex crypto concepts for different audience levels
Developed platform-specific content formats (Instagram Reels for quick tips, LinkedIn for thought leadership, YouTube for deep dives)
Built trust through consistent, accurate, and accessible crypto education content
Authority Building:
Positioned Collective Shift as the go-to source for reliable crypto education
Created content that addressed common crypto misconceptions and fears
Developed thought leadership content that established credibility in the space
Lead Generation Strategy:
Created educational funnels that converted followers into clients
Implemented strategic calls-to-action that felt natural within educational content
