From Hidden Gem to Local Institution
F&B
KOL Marketing
Great cafes don't need to be reinvented - they just need to be seen.
Rebranding a venue with a devoted local following is one of the highest-stakes moves in hospitality marketing. We handled the brand transition with care — refreshing the identity and storytelling while preserving the warmth, character, and community trust that made Kelby's worth loving in the first place.
Social Media Storytelling
Content built to move — not just inform. Each Reel was crafted around platform signals and cultural timing to maximise organic reach and shares.
Influencer Marketing
Partnerships with creators whose audiences actually show up. We matched voice, values, and local reach to drive real venue visits and authentic buzz.
Revenue-led Strategy
Every content decision was tied back to the bottom line — follower growth that translated into fuller tables, not just better numbers on a dashboard.
